This guide describes best practices in using eye tracking technology for research in a variety
of disciplines. A basic outline of the anatomy and physiology of the eyes and of eye …

Our subjective visual experiences involve complex interaction between our eyes, our brain,
and the surrounding world. It gives us the sense of sight, color, stereopsis, distance, pattern …

Behavioral researchers are increasingly conducting their studies online, to gain access to
large and diverse samples that would be difficult to get in a laboratory environment …

Web-based data collection is increasingly popular in both experimental and survey-based
research because it is flexible, efficient, and location-independent. While dedicated software …

Technological advances in eye tracking methodology have made it possible to unobtrusively
measure consumer visual attention during the shopping process. Mobile eye tracking in field …

Background Remote measurement technology refers to the use of mobile health technology
to track and measure change in health status in real time as part of a person's everyday life …

Experiments are increasingly moving online. This poses a major challenge for researchers
who rely on in-lab techniques such as eye-tracking. Researchers in computer science have …

We compare the measurement error and validity of webcam-based eye tracking to that of a
remote eye tracker as well as software integration of both. We ran a study with n= 83 …

This position article on augmented reality (AR) advertising offers a conceptual framework of
recent scholarship on the intersection between AR technologies, advertising, and marketing …

This paper aims to compare a new webcam-based eye-tracking system, integrated into the
Labvanced platform for online experiments, to a “gold standard” lab-based eye tracker …