Metacognitive experiences as information: Processing fluency in consumer judgment and decision making
Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …
draw on these experiences as a source of information that can complement or challenge the …
An overview of sensory characterization techniques: From classical descriptive analysis to the emergence of novel profiling methods
Sensory science provides objective information about the consumer understanding of a
product, the acceptance or rejection of stimuli, and the description of the emotions evoked. It …
product, the acceptance or rejection of stimuli, and the description of the emotions evoked. It …
Thinking outside the bottle: Effects of alternative wine packaging
Packaging communicates intrinsic product attributes to consumers, which can influence
consumer response and decision-making; however, little is known about the impact of non …
consumer response and decision-making; however, little is known about the impact of non …
Organic label's halo effect on sensory and hedonic experience of wine: A pilot study
This exploratory pilot study analyzes the influence of organic labeling on the sensory
perception of wine, assessing not only overall hedonic rating but specific experiences of …
perception of wine, assessing not only overall hedonic rating but specific experiences of …
“I like the sound of that!” Wine descriptions influence consumers' expectations, liking, emotions and willingness to pay for Australian white wines
This study investigated how information, typically presented on wine back-labels or wine
company websites, influences consumers' expected liking, informed liking, wine-evoked …
company websites, influences consumers' expected liking, informed liking, wine-evoked …
From glossy to greasy: The impact of learned associations on perceptions of food healthfulness
We demonstrate that consumers have learned that unhealthy snacks such as potato chips
tend to be sold in glossy packages, whereas healthier snacks such as crackers tend to be …
tend to be sold in glossy packages, whereas healthier snacks such as crackers tend to be …
Wine psychology: basic & applied
C Spence - Cognitive research: principles and implications, 2020 - Springer
Basic cognitive research can help to explain our response to wine, and the myriad factors
that affect it. Wine is a complex, culture-laden, multisensory stimulus, and our …
that affect it. Wine is a complex, culture-laden, multisensory stimulus, and our …
Facing a trend of brand logo simplicity: The impact of brand logo design on consumption
V Bossel, K Geyskens, C Goukens - Food Quality and Preference, 2019 - Elsevier
Research has shown that the experience of fluency influences buying intentions of food
products, but no study has examined how brand logos transferring a feeling of fluency might …
products, but no study has examined how brand logos transferring a feeling of fluency might …
The role of typeface curvilinearity on taste expectations and perception
People associate specific shape properties with basic taste attributes (such as sweet, bitter,
and sour). It has been suggested that more preferred visual aesthetic features are matched …
and sour). It has been suggested that more preferred visual aesthetic features are matched …
Consumer wine knowledge: components and segments
Purpose What consumers know about a product affects many aspects of their behaviour and
is particularly important for marketers to understand when it comes to developing marketing …
is particularly important for marketers to understand when it comes to developing marketing …