Impact of mobile advertising wearout on consumer irritation, perceived intrusiveness, engagement and loyalty: A partial least squares structural equation modelling …
AAM Alwreikat, H Rjoub - South African Journal of Business Management, 2020 - sajbm.org
Purpose: Mobile and smart devices provide a platform for firms/brands to communicate
directly with past, present, or potential consumers (via online pop-ups, sponsored ads, ads …
directly with past, present, or potential consumers (via online pop-ups, sponsored ads, ads …
Who's more vulnerable? A generational investigation of COVID-19 perceptions' effect on Organisational citizenship Behaviours in the MENA region: job insecurity …
Background This paper is an empirical investigation that examines a path model linking
COVID-19 perceptions to organisational citizenship behaviour (OCBs) via three mediators …
COVID-19 perceptions to organisational citizenship behaviour (OCBs) via three mediators …
No one is safe! But who's more susceptible? Locus of control moderates pandemic perceptions' effects on job insecurity and psychosocial factors amongst MENA …
Background The research aimed to formulate and test a model concerning COVID-19
perceptions effects on job insecurity and a set of psychosocial factors comprising anxiety …
perceptions effects on job insecurity and a set of psychosocial factors comprising anxiety …
Examining the Mediation Effect of Organizational Response Towards Covid-19 on Employee Satisfaction in SMEs
The importance of small and medium-sized enterprises (SMEs) are important in a nation's
economic development. In the middle of the COVID-19 pandemic, this study seeks to …
economic development. In the middle of the COVID-19 pandemic, this study seeks to …
The Janus‐faced effects of COVID‐19 perceptions on family healthy eating behavior: Parent's negative experience as a mediator and gender as a moderator
AB Mahmoud, D Hack‐Polay… - … Journal of Psychology, 2021 - Wiley Online Library
This research examines the effects of COVID‐19 perceptions and negative experiences
during the pandemic time on parental healthy eating behavior and whether these …
during the pandemic time on parental healthy eating behavior and whether these …
Assessing patients' perception of health care service quality offered by COHSASA-accredited hospitals in Nigeria
Service quality in health care institutions is an emerging phenomenon, and many hospitals
are concerned about providing quality service to their patients based on information …
are concerned about providing quality service to their patients based on information …
Exploring the continuity and change in political advertising research: a systematic literature review
A Ranjan, AK Upadhyay - Cogent Social Sciences, 2024 - Taylor & Francis
Political advertising on social media has increased dramatically in the last several years,
reaching specific audiences with tailored messages. Political advertising is characterized by …
reaching specific audiences with tailored messages. Political advertising is characterized by …
War vs pandemic—investigating the type of extreme context as a moderator of extreme-context perception effects on work alienation and its organisational outcomes
With many organisations operating in challenging circumstances such as military conflicts
and pandemics, a growing body of research has investigated the effects of extreme-context …
and pandemics, a growing body of research has investigated the effects of extreme-context …
The Influence of Political Fit, Issue Fit, and Targeted Political Advertising Disclosures on Persuasion Knowledge, Party Evaluation, and Chilling Effects
The availability of online data has altered the role of social media. By offering targeted
online advertising, that is, persuasive messages tailored to user groups, political parties …
online advertising, that is, persuasive messages tailored to user groups, political parties …
Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa
AB Mahmoud, A Berman, N Grigoriou… - Journal of Marketing …, 2023 - Taylor & Francis
This study draws on the Gender Schema Theory, Technology Acceptance Model (TAM),
Uses and Gratifications Theory (U&G), and Social Cognitive Theory (SCT) to explore how …
Uses and Gratifications Theory (U&G), and Social Cognitive Theory (SCT) to explore how …