Electronic payment options have mostly superseded traditional cash payment methods. The
growth of digital wallets, e-commerce, mobile payments, and other unusual payment …

The dissemination of confidential information, increased competition within the company,
and decreased motivation to innovate due to concerns over intellectual property rights can …

The research focused on innovative marketing (IM) as an independent variable with its
dimensions of innovative promotion, innovation Price Innovation of the product, innovation of …

Purpose The purpose of this research was to investigate and to test innovative marketing
and perceptions of the financial performance of commercial banks in Lesotho. The study …

The purpose of this study was to evaluate the influence of entrepreneurial marketing on the
performance of Jordanian commercial banks, as well as to examine the mediating role of …

The evolving business landscape will necessitate firms to reassess their marketing
strategies toalign with their changing requirements. This study explored the effects of niche …

En la investigación titulada “Marketing internacional en la importadora R&M Especialidades
Médicas Vital SAC Lima, 2020” tuvo como objetivo general Determinar cómo el marketing …