Drawing on the services marketing and sharing economy literature, the study identifies the
leading reputational attributes that boost popularity in sharing economy platforms. As …

Social media have changed the way people interact with each other and with companies. In
fact, recent research confirms that user-generated content is a key element in the decision …

In the light of social media impacts on travelers' behavior earlier analyzed in Chap. 3, this
section highlights the effects on travel suppliers. In particular, traditional ways to create …

Although homestays have been in the Malaysian tourism industry for over a decade, it still
lags behind compared to other tourism products that the country has to offer. Therefore, the …

Abstract Information and Communication Technologies advances, the development of social
media and of mobile devices have changed the customers' journey and the ways consumers …

The advent of technology has changed the course of marketing in both the academic and
the business field. Given the increasing number of mobile transactions, hotel companies …