Nonprofits address some of the world's most pressing problems, and many rely on donations
to fund their essential work. Nonprofit marketers are, therefore, tasked with promoting …

Purpose The paper takes stock of accumulated knowledge on factors impacting the success
of online crowdfunding (CF) campaigns while suggesting opportunities for future research …

A significant body of research concludes that stable beliefs of perceived consumer
effectiveness lead to sustainable consumption choices. Consumers who believe that their …

With the proliferation and ubiquity of information and communication technologies (ICTs), it
is becoming imperative for individuals to constantly engage with these technologies in order …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

The present research explores the relationship between anticipated emotions and pro-
environmental decision making comparing two differently valenced emotions: anticipated …

Purpose Corporate social responsibility (CSR) marketing has become ubiquitous in the
hospitality industry. The purpose of this paper is to examine the effectiveness of donation …

This article examines constructs, propositions, and assumptions of the extended parallel
process model (EPPM). Review of the EPPM literature reveals that its theoretical concepts …

Despite society's increasing sensitivity toward green production, companies often struggle to
find effective communication strategies that induce consumers to buy green products or …

Nostalgia, a sentimental longing for a personally experienced and valued past, is a social
emotion. It refers to significant others in the context of momentous life events and fosters a …