The successful implementation of customer relationship management (CRM) is not easy and
seems to be a complex task. Almost about 70% of all CRM implementation projects fail to …

Electronic Customer relationship management performance E-CRM is a comprehensive
business and marketing strategy that integrates people, process, technology and all …

This paper provides an overview of relationship marketing (RM) and how it evolves to
customer relationship management (CRM). Since marketing continuum is the basic concept …

E-CRM has an important role in addressing the challenges that exist in the e-commerce
industry and certainly affect the success of e-commerce. One measure of the success of e …

Electronic customer relationship management performance is a comprehensive business
and marketing strategy that integrates people, process, technology and all business …

Breast cancer is a malignant tumor that starts in the cells of the breast. A malignant tumor is
a group of cancer cells that can grow into near tissues or invading the distant areas of the …

Sažetak Uloga praćenja kupaca, odnosno poznavanja njihovih želja i načina ponašanja,
postala je važnija no ikada. Globalna ponuda i dostupnost različitih roba i usluga bez obzira …

The last decade has seen the emergence of Customer Relationship Management (CRM) as
a technique to underpin organizational performance improvement in improving customer …

The success implementation CRM model for examining the critical success factors using
statistical data mining techniques Page 206 The Success Implementation CRM Model for …

Electronic business (e-business, defined as business activities conducted over the Internet)
has been one of the most remarkable information technology innovations in the last few …