Determinants for the commitment relationship maintenance between the alumni and the alma mater

IM Pedro, LN Pereira… - Journal of Marketing for …, 2018 - Taylor & Francis
This study aims to find determinants for the commitment relationship between alumni and
alma mater. Based on the literature, satisfaction and image are proposed as drivers of …

Alumni commitment in higher education institutions: Determinants and empirical evidence

IH Pedro, JM Andraz - Journal of Nonprofit & Public Sector …, 2021 - Taylor & Francis
This paper intends to analyze alumni commitment as a determinant to loyalty, measured by
recommendation and participation and to identify its determinants considering satisfaction …

Effects of quality of higher education on student satisfaction and the institutional image

A Kalam, MA Hossain - International Journal of Business …, 2023 - inderscienceonline.com
This research explores the dimensions of quality of higher education (QoHE) and its impact
on the institutional image (II) in addition to examine the mediating role of student satisfaction …

Fatores Determinantes Da Qualidade Do Relacionamento Entre Uma Instituição Pública De Ensino E Seus Egressos

AB Koerich, GJR Borges, JL Casagrande… - Regae: Revista de …, 2022 - educa.fcc.org.br
Neste estudo, são analisados os fatores determinantes da qualidade do relacionamento
entre uma instituição pública de ensino e seus egressos. Trata-se de um estudo quantitativo …

دور العلاقات العامة الالکترونية في بناء الصورة الذهنية للفنادق الکويتية (دراسة تطبيقية)

ايمن عادل عبد الفتاح عيد… - المجلة العلمية للدراسات …, 2022‎ - journals.ekb.eg
مقدمة: في ظل تزايد أهمية العلاقات العامة بشکلٍ مستمر بغرض إقامة العلاقات مع بيئة العمل التي
تُحيط بالمنظمات وذلک ضمانًا لحسن سير العمل بها. وبرغم تفاوت الاهتمام بالعلاقات العامة …