The use of celebrities in marketing campaigns is widespread globally, including in
environmental conservation. Celebrity endorsements are pervasive, but there is limited …

Research has shown that celebrity endorsement is a marketing strategy primarily used to
promote highly processed food and beverage products to children and adolescents, which …

Purpose Celebrity endorsement has been profusely used to promote the consumption and
purchase intention of diverse product categories; however, there is scarce research about …

Purpose Due to the political, economic and infrastructure barriers and risks that international
entrepreneurs (IEs) face when researching an emerging economy's agrifood sector, this …

Healthy eating is a vital component of a sustainable daily life, especially after the COVID-19
pandemic. In this study, we investigated the perceptions and attitudes of the members of a …

Purpose This study aimed to improve understanding of the phenomenon of food well-being
(FWB)(conceptualization, measurement, antecedents and outcomes) so as to lead future …

Background: Despite evidence of the protective effects of a diet high in fruits and vegetables,
intake among Ohio adults remains low. A health communication campaign is an attractive …

The high prevalence and burden of cardiovascular diseases (CVD) is largely attributable to
unhealthy lifestyle factors such as smoking, alcohol consumption, physical inactivity and …

Efforts to develop effective strategies that improve dietary intake are needed; however, this
improvement in diet quality must not be at the expense of well-being. The Well-Being related …

United States (US) and global experts recommend that populations reduce red and
processed meat (RPM) intake and transition to plant-rich, sustainable diets to support …