(Relative) size matters: a content analysis of front-of-packaging cue proportions and hierarchies
Purpose Front-of-packaging (FOP) is a critical branding tool that uses “cues” to communicate
product attributes and establish distinct brand images. This paper aims to understand how …
product attributes and establish distinct brand images. This paper aims to understand how …
Consumer-brand heuristics in luxury hotel reviews
M Petrescu, J Gironda, KB O'Leary - Journal of Product & Brand …, 2024 - emerald.com
Purpose This paper aims to evaluate and structure the basic heuristics consumers use in
evaluating word-of-mouth (WOM) about luxury hotel brands while analyzing the impact of …
evaluating word-of-mouth (WOM) about luxury hotel brands while analyzing the impact of …
Prefer cheap or expensive products? Shopping stage matters
W Niu, W Zhang, M Chen, M Han - Frontiers in Psychology, 2024 - frontiersin.org
E-commerce platforms generally provide consumers with the function of virtual shopping
carts to help them store interested products. Although about 80% of online consumers …
carts to help them store interested products. Although about 80% of online consumers …
Research on designers' behavioral intention toward Artificial Intelligence-Aided Design: integrating the Theory of Planned Behavior and the Technology Acceptance …
J Jiao, X Cao - Frontiers in Psychology, 2024 - frontiersin.org
Artificial Intelligence-Aided Design (AIAD) has numerous advantages and tremendous
benefits for designers. However, not all designers are keen to integrate AIAD into their …
benefits for designers. However, not all designers are keen to integrate AIAD into their …
[PDF][PDF] Building Trust and Value: Strategic Success Factors for Startups in the Digital Delivery Market
I Pianigiani, M Javadzadeh, N Johansson - 2024 - diva-portal.org
In the rapidly evolving digital delivery market, startups face significant challenges and
opportunities in establishing trust and delivering value to customers. The thesis conducted …
opportunities in establishing trust and delivering value to customers. The thesis conducted …