Traditionally activists have received more attention as external publics than as users of
public relations themselves. This article reviews the dominant literature that positions public …

Buku ini mengisi kekurangan referensi yang benar-benar spesifik membahas teori Public
Relations. Public Relations bukan lagi sekadar suatu praktik komunikasi korporat, seperti …

The book explores the communication options that organizations can employ in their
stewardship to address crucial public policy options and engage in collaborative decision …

The public relations landscape has changed dramatically from what it was in 1989, when the
original Public Relations Theory volume was published. Reflecting the substantial shifts in …

We argue that the existing public relations and communication models do not adequately
account for the unique environmental characteristics of the public sector. By reviewing the …

This study proposes a theoretical model that provides a segmentation method of publics
based on their cognitive, affective, and behavioral responses toward corporate social …

This study examined 41 embassy Twitter accounts representing Central-Eastern European
and Western countries. Western embassies were more likely to have Twitter accounts and …

The long history associated with organizational scholarship includes an extended and
unresolved discussion of the ideal relationship that ought to exist between management and …

Communication is well established and recognized in the traditional literature of strategy as
a functional mechanism of coordination (Srikanth & Puranam, 2011). This perspective has …

As fake news continues to abound on the Internet, the need for theorizing on the impact of
misinformation on individuals' perceptions of various social issues is dire. Using the issue of …