The double-edged effects of visualizing wine style: sweetness scale on wine label
A Luo, DL Quadri-Felitti, AS Mattila - International Journal of …, 2024 - emerald.com
Purpose A visual sweetness scale with an arrow pointing to a specific sweetness level is
now required on all labels of AOC Alsace. The sweetness scale makes it easier for …
now required on all labels of AOC Alsace. The sweetness scale makes it easier for …
Evaluating Social Media Marketing in the Greek Winery Industry
E Bitakou, S Karetsos, F Ntalianis, M Ntaliani… - Sustainability, 2023 - mdpi.com
In recent years, wineries have incorporated social media into their marketing strategies to
promote their products and services. They offer wineries the opportunity to interact with their …
promote their products and services. They offer wineries the opportunity to interact with their …