The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

The traditional global food supply chains are not just complex, but they do not support the
sustainability of agriculture. The business models with the greatest growth potential are …

Currently, university students can read content from various social media sites; however,
little is known about the relationship between students' social media exposure and their …

Purpose Many studies have examined the use of social media by either customers or firms,
especially in developed markets. However, little is known about why young individual …

This paper focuses on the effects of gender diversity–in terms of binary-and third-gender–on
social media engagement (SMEn). Specifically, we examine the extent to which SMEn's …

Inappropriate social interactions of entrepreneurs can generate negative effects in the peer-
to-peer lending market. To address this problem and assist peer-to-peer entrepreneurs in …

Social media has revolutionized marketing, advertising, and promotional practices of
business concerns. After the advent of Web 2.0, traditional methods of marketing have …

The adoption of social media has been suggested to contribute to a syncretic behavior in
emerging adults. The rate of innovation and change that occurred in the church during the …

The aim of this research paper is to investigate the adoption of digital branding among
specialty eatery start-ups in a post-pandemic environment. The study analyses the …

Small and medium-sized enterprises (SMEs) play a critical role in today's economy. Factors
influencing the success and performance of SMEs is a heavily debated academic …