The influence of mortality salience (MS) on consumer behavior has been well‐established
over the last 25 years. However, research findings have provided divergent insights with …

While researchers from many disciplines are increasingly interested in studying issues
related to sustainability, few studies have presented a holistic view of sustainability from the …

The COVID-19 pandemic has profoundly impacted the economy and human lives
worldwide, particularly the vulnerable low-income population. We employ a large panel data …

Purpose The COVID-19 pandemic has dramatically disrupted everyday life, leading to a
cascade of negative emotional responses such as death anxiety. Against this backdrop, the …

From deadly disease outbreaks to crimes and terrorism, consumers often experience
mortality salience (MS). This research examines how MS-inducing events impact brand …

Threatening environmental stimuli, such as terror attacks, armed conflicts and death imagery
in advertising, have been shown to positively affect consumer attitudes and behaviors …

Drawing upon terror management theory, the present study aimed to examine how mortality
salience influences youth materialism as well as to explore the mediating role of future …

During the pandemic, many Asian-related hospitality businesses have been experiencing
an uptick of discriminatory boycotting from customers. However, due to the scarcity of …

Purpose The purpose of this paper is to explore the effect of the feeling awe on individuals'
endorsement of conformist attitudes in consumption choices and the mediating role of social …

With the increasing availability of news related to unexpected and catastrophic events, such
as public health issues, natural disasters, murder cases, and terrorist attacks, the …