Africa, as one of the rapidly growing markets, presents a significant opportunity for cross-
border e-commerce companies to penetrate their consumer market, which is in dire need of …

The study investigated factors influencing tourists' adaptive behaviors and advocacy for
domestic destinations during COVID-19 using a combination of integrated generalized …

Destinations have offered diverse gamified trips in the last 10 years. However, there is a lack
of understanding on what motivates visitors to participate in such a trip. As one of the first …

The main purposes of this study are (1) to develop a scale for domestic tourism motivation
that relates to second-tier domestic destinations and (2) to examine the structural …

Domestic marine and coastal tourism has increased in importance over the last number of
years due to the impacts of environmental concerns connected with international travel, the …

This research aimed to identify the vacation lifestyle patterns in Austrian domestic tourism.
Through a scale development process with 561 domestic vacationers in Vienna, 12 vacation …

The purpose of the study was to examine the bases of married immigrant women's VFR
Tourism behaviors. Over the last decade, Korea has witnessed an unprecedented growth of …

Traditional Romanian food products are an integral part of local culture and spirituality.
These food traditions have been formed over the centuries and represent a particularly …

Compared to international tourism, domestic tourism is less susceptible to external changes
and provides a more stable business environment for industry stakeholders. Traditionally …

The current study developed and examined integrative models to analyze the influence of
national culture on purchase decision attributes (PDAs) between American and Chinese …