This paper examines how and to which extent small and medium-sized enterprises (SMEs)
apply strategic planning within their business activities. Specifically, we address the …

Small and medium-sized enterprises (SMEs) typically employ a major share of an
economy's total employees. However, SME management suffers from an insufficient …

We live in an era where everything is digitized. Nowadays, marketplace is showing an
increasing number of online users and online applications due to technological inventions …

The concepts of adaptation and fitness have such an appeal that they have been used in
other scientific domains, including the social sciences. One particular aspect of this theory …

This book provides an in-depth understanding of key variables that play a significant role at
the various stages of the innovation process, leading to successful commercialisation of …

This study sought to investigate factors affecting adoption of strategic planning by SMEs in
Nakuru Town. It was guided by three objectives namely to determine organizational factors …

All over the world, governments and other development agencies have underscored the
important role of SMEs right from helping address unemployment and social issues to being …

A major challenge for managers is to reframe their short-term thinking and focus on creating
the future. This would require a multidisciplinary approach to managing innovation and …

We live in an era where everything is digitized. Nowadays, marketplace is showing an
increasing number of online users and online applications due to technological inventions …

The performance of small and medium enterprises (SMEs) is considered one of the driving
forces for developing countries like Kenya, where the economy has benefitted greatly from …