Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy
Social media has become a useful tool for learning and teaching due to its functions for
knowledge sharing, such as documents exchange, virtual communication, and knowledge …
knowledge sharing, such as documents exchange, virtual communication, and knowledge …
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing
Purpose This study aims to present a retrospective of the Journal of Research in Interactive
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
An integrated model for using social media applications in non-profit organizations
The growing social media use worldwide has encouraged researchers to research on how
and why it is adopted. However, the majority of studies have focused on the individual rather …
and why it is adopted. However, the majority of studies have focused on the individual rather …
Determinants of mobile learning acceptance for STEM education in rural areas
D Mutambara, A Bayaga - Computers & Education, 2021 - Elsevier
Abstract Science, Technology, Engineering, and Mathematics (STEM) is faced with
challenges, resulting in learners' poor performance especially in rural areas. Previous …
challenges, resulting in learners' poor performance especially in rural areas. Previous …
The sharing economy: A marketing perspective
WM Lim - Australasian Marketing Journal, 2020 - journals.sagepub.com
Many marketers have struggled to harmonise the disparate and fragmented underpinnings
characterising the sharing economy under a single umbrella that is not only comprehensive …
characterising the sharing economy under a single umbrella that is not only comprehensive …
Explaining social media adoption for a business purpose: an application of the UTAUT model
W Puriwat, S Tripopsakul - Sustainability, 2021 - mdpi.com
Nowadays, the advance of the internet and mobile technologies have changed our daily life,
not only in terms of consumption but in how business is done. Social media has been …
not only in terms of consumption but in how business is done. Social media has been …
Does consumers' intention to purchase travel online differ across generations?: Empirical evidence from Australia
This paper examines the differences in consumers' intention to purchase travel online
across Millennials and Baby Boomers. The Unified Theory of Acceptance and Use of …
across Millennials and Baby Boomers. The Unified Theory of Acceptance and Use of …
Passive resistance to health information technology implementation: the case of electronic medication management system
Purpose–This study attempts to understand the factors that influence clinician resistance to
the implementation of health information technology in a mandatory setting …
the implementation of health information technology in a mandatory setting …
[HTML][HTML] Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social network
Given the rise of new social networks, companies must decide whether to incorporate each
new network into their social media marketing strategy. This research analyses the factors …
new network into their social media marketing strategy. This research analyses the factors …
Aging and COVID-19: Lessons learned
WM Lim, C Bowman - Activities, Adaptation & Aging, 2022 - Taylor & Francis
Aging continues irrespective of event, location, and time; it is a process that does not stop or
pause. The coronavirus disease 2019 (COVID-19) pandemic has impacted the community of …
pause. The coronavirus disease 2019 (COVID-19) pandemic has impacted the community of …