Marketing's role in understanding political activity

D Korschun, KD Martin… - Journal of public policy …, 2020 - journals.sagepub.com
The global political system is undergoing profound transformations. Political spending is
reaching unprecedented heights (particularly in the United States), and much of it is shifting …

Differential response to corporate political advocacy and corporate social responsibility: Implications for political polarization and radicalization

TJ Weber, J Joireman, DE Sprott… - Journal of Public …, 2023 - journals.sagepub.com
In recent years, firms have become increasingly involved in sociopolitical issues via
corporate political advocacy (CPA) and corporate social responsibility (CSR) while …

The conflict market: Polarizing consumer culture (s) in counter-democracy

S Ulver - Journal of Consumer Culture, 2022 - journals.sagepub.com
At the beginning of the millennium, consumer culture researchers predicted that people
would increasingly demand that marketplace actors subscribe to contemporary ethics of …

Futureless vicissitudes: Gestural anti-consumption and the reflexively impotent (anti-) consumer

Q Hoang, J Cronin, A Skandalis - Marketing Theory, 2023 - journals.sagepub.com
In this paper, we challenge the prevalent idea that anti-consumption functions as an
ideological act of antagonism. We enlist the work of the late cultural theorist Mark Fisher to …

[HTML][HTML] When polarization hits corporations: the moderating effect of political ideology on corporate activism

N Villagra, J Clemente-Mediavilla… - El Profesional de …, 2021 - produccioncientifica.ucm.es
Traditionally, it has been argued that companies should maintain a neutral stance on issues
of a social or political nature, especially controversial ones. However, in recent years …

How political ideology drives anti-consumption manifestations

F Pecot, S Vasilopoulou, M Cavallaro - Journal of Business Research, 2021 - Elsevier
This article examines the role of political ideology as a motivation for general and targeted
anti-consumption. Using data from a cross-sectional online survey conducted in the United …

Plant versus cow: conflict framing in the ant/agonistic relegitimization of a market

CH Koch, S Ulver - Journal of Macromarketing, 2022 - journals.sagepub.com
In this article we focus on the cultural mechanisms of market evolution accompanying the
marketplace discord between a market actor and a dominant industry. We situate our …

Marketing to prevent radicalization: a first attempt at delimiting the field

ML Radanielina Hita… - Journal of Public Policy & …, 2023 - journals.sagepub.com
Our world is becoming more polarized than ever before, with a growing number of extremist
groups spreading radical worldviews. Here, we adopt a broad definition of radicalization. For …

Conceptualising online consumer counterpublics

B Rosenthal, M Airoldi - Journal of Marketing Management, 2024 - Taylor & Francis
There is growing concern about the proliferation of radical groups and violent content on
social media platforms such as YouTube. These platforms present unique capacities to …

The future of marketing analytics and public policy

B Davis, D Grewal, S Hamilton - Journal of Public Policy & …, 2021 - journals.sagepub.com
Access to large, diverse data has increased exponentially, due to the expansion of digital
environments (eg, websites, online forums, social media, mobile apps, commercial peer-to …