Wearables devices have emerged as rapidly developing technologies that have the
potential to change people's lifestyles and improve their wellbeing, decisions, and …

Interpersonal influences are a key explanatory variable in many marketing applications.
While individuals are frequently directed in their product choice and usage by referent others …

Unreal influence: leveraging AI in influencer marketing | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Unreal influence …

In this paper, we extend the guidelines of Venkatesh et al.(2013) for mixed-methods
research by identifying and integrating variations in mixed-methods research. By …

Although still in the early stages of diffusion, smartwatches represent the most popular type
of wearable devices. Yet, little is known about why some people are more likely to adopt …

Purpose Consumer adoption of online shopping continues to increase each year. At the
same time, online retailers face intense competition and few are profitable. This suggests …

Transportation accounts for a large and growing part of carbon dioxide emissions. With an
increasing vehicle fleet worldwide private car use is becoming an acute problem in need of …

In order to introduce social robots successfully, we must first understand the underlying
reasons whereupon potential users accept these robots to reside within their own homes. An …

Many independent studies in social robotics and human–robot interaction have gained
knowledge on various factors that affect people's perceptions of and behaviors toward …

Motivations to engage in retail shopping include both utilitarian and hedonic dimensions.
Business to consumer e-commerce conducted via the mechanism of web-shopping provides …