Fear or humor? The effects of negatively framed visual hyperbole in advertising
Y Huang - International Journal of Advertising, 2024 - Taylor & Francis
Grounded on the theories on rhetorical figures, incongruity, humor, and the Extended
Parallel Process Model, this experimental study examined the effects of negatively framed …
Parallel Process Model, this experimental study examined the effects of negatively framed …
[PDF][PDF] Unveiling Gender Differences in Visual Metaphor Interpretation in Indian Banking Print Advertising
Background In today's modern world economy, businesses and financial institutions often
use advertisements to attract customers and to establish brand image. Print ads are one of …
use advertisements to attract customers and to establish brand image. Print ads are one of …
Visual Metaphors in Advertising: Bibliometric Analysis & Visualization
A Shiva, M Hosseinzadeh Shahri… - Quarterly Journal of …, 2024 - bmr.alzahra.ac.ir
The objective of this research, conducted at the edge of advertising knowledge, is to present
a comprehensive model for predicting future trends in the field of visual metaphors in …
a comprehensive model for predicting future trends in the field of visual metaphors in …
[PDF][PDF] Afrocentric Visual Analysis of Online Political Posters: A Case of South Africa's July 2021 Unrest.
MT Thatelo, G Motsaathebe - Commonwealth Youth & …, 2024 - researchgate.net
This article argues that the social media network X (formerly known as Twitter) is a public
sphere that uses different rhetorical strategies of visual political communication to set a …
sphere that uses different rhetorical strategies of visual political communication to set a …