From the trailers and promos that surround film and television to the ads and brand videos
that are sought out and shared, promotional media have become a central part of …

Product placement, the purposeful incorporation of commercial content into non-commercial
settings, is a controversial form of advertisement. This paper compares the policy processes …

This research examines young adults' attitudes towards product placement in films and
television shows from two countries that represent contrasting cultural distinctions: the US …

You are watching Chuck on network television. A character trying to curry favor with his boss
makes a delivery he knows his boss cannot refuse: a chicken teriyaki sandwich, wrapped in …

This article explores cynicism as an ethical issue associated with the blurring of content and
advertising in mass media. From a communitarian perspective and adapting Hardin's (1968) …

The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book
takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but …

With the continuing growth of the paid inclusion of brands in television programs, the lines
between editorial and commercial content are more and more blurred. This has attracted …

digitali Paul Grainge Catherine Johnson Trailer cinematografici, promo televisivi, pubblicità,
video «brandizzati» e contenuti realizzati apposta per vendere un prodotto occupano uno …

This thesis explores the rise of embedded branding ('branded content') since the early
2000s, a funding model in which sponsors are integrated into media content. It examines its …

Viele Marken stellen heute bedeutsame kulturelle Zeichen dar. Ihre Bedeutung wird durch
assoziative Bindungen zu verschiedenen kulturellen Zeichen (Werten) wie Freiheit, Jugend …