This study carries out content analysis and systemizes articles on social media marketing in
the Web of Science database. Forty‐four studies were analyzed in accordance with a …

This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

The growing presence of social media influencers (SMIs) is increasingly modulating
consumer behaviour in the travel industry. Trust is a vitally important topic in influencer and …

Technology in tourism-from information communication technologies to eTourism and smart
tourism towards ambient intelligence tourism: a perspective article | Emerald Insight Books …

Brands take advantage of technology, social media and constant connectivity to foster
organic consumer engagement and interactions towards co-creating personalised customer …

Seeking to understand how involvement with social media influences travel experiences, the
current investigation explores the reasoning and social justifications of tourists' engagement …

Contemporary tourists increasingly rely on social media platforms to inform their
consumption choices. Increasingly more travellers rely on social media to make their travel …

This study investigates the role of content and noncontent cues of tourism information quality
in forming users' destination image in social media. Empirical analysis based on data …

This literature analysis aims to understand the relevance of social media applications as a
marketing strategy for Indonesian tourist destinations in the virtual era. As technology …

The online platforms (ie, websites and social media) of Destination Management
Organizations (DMOs) are among the most useful tools for building and promoting a …