Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions

HK Alhitmi, A Mardiah, KI Al-Sulaiti… - Cogent Business & …, 2024 - Taylor & Francis
Interest in artificial intelligence (AI) is widespread across several industries, such as
marketing, but worries about its ethical and legal consequences are increasing. This article …

Virtual personalities, real bonds: anthropomorphised virtual influencers' impact on trust and engagement

P Goel, A Garg - Journal of Consumer Marketing, 2025 - emerald.com
Purpose This study aims to understand the relationship among the anthropomorphic
features, perceived authenticity on customer engagement and electronic word of mouth …

Factors driving the adoption of fintech services: An empirical analysis of customers of commercial banks in Kathmandu

S Bhujel - Apex Journal of Business and Management, 2024 - nepjol.info
This study aims to empirically explore the influences of customer trust (CT), data security
(DAS), perceived usefulness (PU), and perceived ease of use (PPEU) on commercial bank …

Blockchain technology adoption through the UTAUT model: Exploring the mediating role of trust in technology

L Ennajeh, T Najar - Journal of Telecommunications and the …, 2024 - search.informit.org
This paper studies the adoption of blockchain technology under the scope of the Unified
Theory of Acceptance and Use of Technology (UTAUT). Previous results on Management …

Fintech User Satisfaction as an Intermediary: Analysis of The Influence of Financial Literacy, Ease of Use, and Trust on User Loyalty in MSMEs

GP Solihati, S Anah, W Anggraini - KEUNIS, 2025 - jurnal.polines.ac.id
The growth of financial technology (fintech) has transformed MSME operations, particularly
in accessing financial services. This study analyzes the impact of financial literacy, ease of …

Fintech Aplikasi Jaklingko Dalam Bisnis Transportasi Umum Dan Kaitannya Dengan Inovasi Terbuka

E Purwaningsih, DW Saputra… - Jurnal Ilmiah …, 2024 - journal.metansi.unipol.ac.id
The advancement of digital technology has changed the paradigm in various sectors,
including the financial industry with the emergence of Financial Technology (FinTech). In …

[PDF][PDF] FINANCIAL TECHNOLOGY AND CONSUMER FINANCIAL SATISFACTION

A AlHares, R Elareer - Journal of Governance and Regulation …, 2024 - virtusinterpress.org
Financial technology (FinTech) quick development had a significant impact on consumers'
financial lives, particularly their level of financial pleasure. The rise of mobile payments has …

AI in Wealth Management and WealthTech

I Tomic, B Jokanovic, S Ivkovic - Social Informatics …, 2024 - socialinformaticsjournal.com
The main idea of the paper is researching AI and other technologies for Wealth
Management. Implementation of the AI in WealtTech helps in giving the best investment …

Digital Transformation at Fuel Stations in Sulaymaniyah, Kurdistan Iraq-Petro-retails Experience on Adoption of Digital Payment by the Consumers.

TN Ahmed, SS Muhamad - Journal of Kurdistani for Strategic Studies, 2024 - kissrjour.org
The study investigates the adoption of digital payment systems by consumers and Petro-
Retailers at fuel stations in Sulaymaniyah, Kurdistan, Iraq. Using a quantitative methodology …

Do Gender Moderate Fintech Usage Adoption?

H Wijaya, CM Firdausy, I Widjaja - International Research Journal of Economics … - irjems.org
Fintech adoption is sweeping many countries around the world at great speed. However,
while the promise of gains for fintech adoption is immense, the rates remain relatively …