The current paper investigates the value and application of a range of physiological and
neuroscientific techniques in applied marketing research and consumer science …

The increasing adoption of AI chatbots in online shopping assistance, as a complement or
substitute for human frontline employees (HFLEs), leads to the question whether HFLEs …

When consumers evaluate a new product, packaging design plays a critical role. In
particular, packaging color is a dominant design cue that influences consumer perception of …

Deep saliency prediction algorithms complement the object recognition features, they
typically rely on additional information such as scene context, semantic relationships, gaze …

The interest in healthy food has grown rapidly amongst both consumers and food
manufacturers in recent years. However, which foods should be considered healthy is …

The increasing number of active Internet users has encouraged companies to compete to
design the most efficient online ads for their target audience. While some companies build …

A basic idea in vision research is that selective attention determines not only which
information is processed, but also how stimuli are evaluated and choices are made. In line …

In advergames, marketers can place brands at multiple different locations. For example,
brands can be placed as the main target that consumers search for, on a target, near a …

In recent years, technological advances and the introduction of social streaming platforms
(eg, Twitch) have contributed to an increase in the popularity of esports, a highly profitable …

Online retailing as a mode of transaction has been dominating the market through web-
based advertisements since the beginning of the 21st century, replacing the role of mass …