New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s
The question of how public relations and strategic communication contribute to
organisations' success has been a perennial research topic since the 1970s (Stacks, 2017; …
organisations' success has been a perennial research topic since the 1970s (Stacks, 2017; …
Maturity as a way forward for improving organizations' communication evaluation and measurement practices: A definition and concept explication
ND Gilkerson, R Swenson, F Likely - Journal of Communication …, 2019 - emerald.com
Purpose The purpose of this paper is to propose an explication of the concept of “maturity,”
as it applies to communication evaluation and measurement (E&M) practice, along with …
as it applies to communication evaluation and measurement (E&M) practice, along with …
[引用][C] New Insights into Evaluation Stasis–Food for Thought
IPR Staff, IPRMC Series, CI Fellowship