Purpose This study aims to examine the interrelationships between social media marketing
activities, self-brand connections, brand equity, trust and loyalty. Design/methodology …

Pemasaran merupakan suatu kegiatan yang saat ini banyak dilakukan oleh banyak orang,
dari mulai pemasaran dibidang, fashion, food, bahkan developer juga memiliki bidang …

Due to industry demands and massive applications, the social media landscape is rapidly
expanding. However, in Sri Lanka, analyzing social media data is still considered a young …

The aim of this research is to identify social media activities that affect the increase of brand
awareness in the fashion industry in Kosovo. The research considers five different social …

The purpose of this paper is to determine the negative psychological factors and online
shopping behaviour. This is a review paper among college students' at Tongren city in …

Entrepreneurship has always been men's terrain, but women's interest in business shows
some escalation in Malaysia, but their success is still insignificant. This incites questions …

The impact of social media marketing activities on customer purchase intention: a study of the
property industry in Malaysia | Emerald Insight Books and journals Case studies Expert …

Entrepreneurship has always been men's realm, nevertheless women's enthusiasm in
business shows some intensification in Malaysia, but their success is still trivial. This …

This paper aims to uncover the position of social media in customer relationship
management (CRM) in banking industry in West Bengal (WB) under neutrosophic …

Abstract Fortune Global 500 has awarded China Telecom the Most Honored Company, the
Best Managed Company in the Asia Telecommunication Sector, as well as the Best …