This volume sheds light on the argumentative role of metaphor in climate change discourse,
unpacking the ways in which stakeholders use specific metaphors to influence perceptions …

Metaphorical language describing the COVID-19 pandemic as a war has been pervasive in
public discourse (eg “the pandemic is a war,”“the virus is an enemy,” and “the vaccine is a …

Military metaphors have been used intensively and excessively against the COVID-19
pandemic worldwide since its outbreak in 2020. In this article, we consider “war” and …

This study investigates how COVID-19 advice is creatively delivered in a one-minute video
produced by the Taiwan Centers for Disease Control in February 2022. It examines …

Previous studies have compared Covid metaphors across languages and national contexts,
but seldom focus on the translation issue where news narratives of the same event may be …

While metaphors are frequently used to address misconceptions and hesitancy about
vaccines, it is unclear how effective they are in health messaging. Using a between-subject …

This paper sheds light on the sociopolitical polarisation reflected in the responses to a
political metaphor, in French public discourse about covid-19. The aim is to uncover how …

Sports fanaticism seems to be a social and national concern in Saudi Arabia. This paper
aims: 1) to identify the metaphorical manifestations and highlight the discursive construction …

This book explores ways in which common metaphors can play a detrimental role in
everyday life; how they can grow in outsized importance to dominate their respective terrains …

The COVID pandemic spurred the use of various metaphors, some very common and
universal, others depending on the language, country and culture. The use of metaphors by …