The primary purpose of this study was to trace the origin of major motivational factors for
festival attendance used in previous studies. In addition, the study showed that these …

Nature-based tourism is increasing worldwide and with it the opportunity to engage these
visitors to support and advocate for the protection of natural areas. Loyalty research over the …

This study investigated how residents' participation in local festivals may influence their
subjective-well-being and their quality of life. Using data collected from local attendees of a …

Event Studies is the only book devoted to developing knowledge and theory about planned
events. It focuses on event planning and management, outcomes, the experience of events …

Whether it is tasting local cheese at a family-run dairy in Holland, sampling bread at a
market in France, learning to prepare spicy dishes in Thailand, drinking tea in a Sri Lankan …

Festivals are one of the most frequently occurring events, happening at destinations across
the world, with numbers increasing annually, making festivals the fastest growing segment of …

Strategic Management for Tourism, Hospitality and Events is the must-have text for students
approaching this subject for the first time. It introduces students to fundamental strategic …

Throughout the world, the number of festivals has grown exponentially in the last two
decades, as people celebrate local and regional cultures, but perhaps more importantly as …

Event academics and practitioners have long recognized the importance of segmenting
event attendees. Despite a relatively long level of enquiry into event segmentation, there is …

Outside the peak season for tourism to Edinburgh, Scotland, during the evening of April
30th, visitors attend a festival with ancient Celtic overtones. Frequently, the evening is cold …