Purpose This study aims to conduct a thorough literature review to map current studies on
international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The …

Purpose Few studies have conceptualized how companies can build and nurture
international dynamic marketing capabilities (IDMCs) by implementing growth hacking …

Purpose This study investigates how firms build strong dynamic marketing capability (DMC)
from open innovation (OI) to enhance the performance of entrepreneurial firms. Moreover …

Purpose The main purpose of this study is to fill the research gap on how B2B global service
firms integrate dynamic capabilities within their omnichannel management to influence …

Purpose In this paper, the authors aim to introduce international dynamic marketing
capabilities (IDMCs) theoretically derived from marketing capabilities (MCs), dynamic …

This International Marketing Review special volume carries on the identification of
knowledge management processes as triggers for internationalization, foreign market …

Regulatory authorities are putting a lot of pressure on manufacturers to devise strategies to
boost their contribution to the circular economy. The limited comprehension surrounding the …

Purpose The aim of this research is twofold:(1) to investigate when the effect of R&D
investment on New Product Development (NPD) performance peaks–the sweet spot and (2) …

Examining the marketing performance of the firms from an international dynamic marketing
capability perspective: moderating role of marketing leadership team | Emerald Insight Books …

This study investigates the intricate relationship between marketing capabilities, resource
orchestration capacity, and firm performance within the context of contemporary business …