A new form of online retailing, curated subscription services, is attracting an increasing
number of consumers with their surprise elements. Extant literature has explored individual …

Understanding consumer behaviour in evolving subscription markets – lessons from sports
season tickets research | Emerald Insight Books and journals Case studies Expert Briefings …

Purpose This study analyzes how tech firms can implement the modern wave of subscription-
based business model (SBBM), including value proposition, value creation, value capture …

Purpose Subscription offerings are being hailed as the next service growth engine for
companies in both business-to-consumer (B2C) and business-to-business (B2B) markets …

Renting fashion using clothing box subscription is a growing trend in the textile industry. The
element of surprise varies according to the box type chosen by the customer: the self …

Modern lifestyles have boosted meal-kit subscriptions, yet little is known about how
consumers' perceptions of benefits and risks affect their intentions. This study, grounded in …

Although subscription boxes are incredibly popular, box companies often miss out on the
benefits of a subscription model. Customers routinely skip boxes, and even when they do …

Purpose The purpose of this study is to examine the trends and developments of
subscription business models (SBMs) over the past two decades. Design/methodology …

Generative AI applications like ChatGPT from OpenAI help users reach new levels of
productivity. ChatGPT has gained countless new users signing up and sharing use cases …

Surprise marketing is a deliberate strategy involving the introduction of unexpected and/or
uncertain elements (eg, unexpected coupons, mystery box) into the customer shopping …