Current research evaluates the mediating role of attitude toward the green brand and the
moderating effect of green trust for the relationship of green brand positioning and green …

The current study aims to investigate the moderating effect of green brand knowledge (GBK)
on the relationship of green brand positioning (GBP), attitude towards the green brand …

Considering the climate issues, there is a need to investigate the various motivators and
triggering factors influencing consumers' green buying behaviors. The current study …

Building on a novel perspective of expected eudaimonic well‐being, this study investigates
how green brand knowledge affects green brand purchase intention. In addition, the …

Consumers around the globe are concerned about the environment and want to purchase
from businesses that are more concerned about society and the environment. Therefore …

This study investigates the influence of consumer cooperation, eco-design, and green
marketing on the adoption of green supply chain management in developing countries. The …

Abstract substances used in the manufacture of household appliances has a negative
influence on the environment. Consumption patterns must shift from traditional brand …

Purpose: This paper proposes an umbrella term for personal care products with green
attributes and contributes a systematised review of the existing research into the factors …

Durante los últimos años, las organizaciones, consumidores y académicos han manifestado
su preocupación frente al deterioro ambiental, desarrollando propuestas para ayudar a …

Tujuan penelitian ini adalah untuk mengetahui pengaruh green brand knowledge dan
environmental concern terhadap green purchase intention melalui green attitude pada …