[HTML][HTML] Impact of the rating system on sentiment and tone of voice: A Booking. com and TripAdvisor comparison study
Online reviews have bridged the gap between traditional word-of-mouth and viral
communication, influencing peer's decision processes. Analyzing tourists' online reviews …
communication, influencing peer's decision processes. Analyzing tourists' online reviews …
How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach
Drawing on cognitive load theory, congruence research, and dual processing models, the
purpose of this study is to determine the effectiveness of online advertising in social media …
purpose of this study is to determine the effectiveness of online advertising in social media …
Stick or twist—the rise of blockchain applications in marketing management
The adoption of blockchain technology by companies can change the way they interact with
stakeholders, redefining communication strategies and other marketing processes. In this …
stakeholders, redefining communication strategies and other marketing processes. In this …
Structure of REDEE and EJMBE research: a bibliometric analysis
Purpose Evaluating existing literature can lead to a better understanding of a scientific
journal's state of the art. In this sense, this study aims to analyze the global research …
journal's state of the art. In this sense, this study aims to analyze the global research …
[HTML][HTML] The impact of the COVID-19 pandemic on airlines' passenger satisfaction
This study aims to understand airline passengers' satisfaction trends by analyzing the most
influential factors on satisfaction before and during the COVID-19 pandemic. The sample …
influential factors on satisfaction before and during the COVID-19 pandemic. The sample …
Discovering ethnic minority business research directions using text mining and topic modelling
Purpose This study aims to unveil within the current academic literature the principal
directions in the ethnic entrepreneurship and small business marketing research context …
directions in the ethnic entrepreneurship and small business marketing research context …
Generations and branded content from and through the internet and social media: modern communication strategic techniques and practices for brand sustainability …
C Nicolaou - Sustainability, 2022 - mdpi.com
A brand can get close to its audience by engaging and delivering integrated healthy and
sustainable communication experiences from and through the Internet and social media. A …
sustainable communication experiences from and through the Internet and social media. A …
Innovation in business model as a response to the sharing economy
D Espinosa Sáez, E Delgado-Ballester… - European journal of …, 2023 - emerald.com
Purpose The sharing economy (SE) is significantly affecting traditional companies, which
have felt a need to adapt their business model. The aim of this study is to identify the …
have felt a need to adapt their business model. The aim of this study is to identify the …
Predictors of hotel clients' satisfaction in the Cape Verde islands
Tourism has been fundamental for countries' economic development, and Africa is the
destination with the biggest tourism growth potential. Using 1414 travelers' online reviews …
destination with the biggest tourism growth potential. Using 1414 travelers' online reviews …
Are social media and mobile applications threatening retail websites?
The use of mobile applications (MA) and social media (SM) platforms is reshaping the
access to the internet. This study aims to analyse if consumers prefer to use a MA/SM …
access to the internet. This study aims to analyse if consumers prefer to use a MA/SM …