In order to achieve sustainable development to protect the environment and society, an
increasing number of scholars have conducted in-depth research on green marketing and …

Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

This paper aims to investigate organic food consumption based on the perspectives of an
extended research model by integrating the theory of consumption value (TCV) and the …

This study aims to propose an extended model of the theory of planned behavior (TPB)
which helps us to investigate young Chinese consumers from college and university, and …

Several models have previously been proposed, suggesting factors influencing customers'
citizenship behaviours against the background of the need to care for the environment. The …

This study examines the determinants of e-waste recycling intention among young
consumers in an emerging economy context by integrating habits into a prominent model …

This study aims to explore the determinants of hotel guests' pro-environmental behaviour
using past behaviour as a moderator. The study used the partial least square technique to …

Purpose This study extends the Theory of Planned Behavior (TPB) and analyzes the
influence of skepticism (SKP) on the purchase intention (PI) of organic products, through the …

The rise of pollution due to massive use of plastic products has increased public awareness
in environmental protection through the increased consumption of eco-friendly plastic …

Due to SARS-CoV-2 pandemic, higher education institutions are challenged to continue
providing quality teaching, consulting, and research production through virtual education …