Sensory marketing in hospitality: a critical synthesis and reflection
Purpose Through a critical synthesis and reflection on the theoretical foundations and
empirical evidence related to sensory marketing, this study aims to offer meaningful insights …
empirical evidence related to sensory marketing, this study aims to offer meaningful insights …
The effects of augmented reality mobile app advertising: Viral marketing via shared social experience
EC Sung - Journal of Business Research, 2021 - Elsevier
Augmented reality (AR) tools can increase the effectiveness of traditional marketing
approaches. This study tests the effectiveness of AR advertising in the specific context of …
approaches. This study tests the effectiveness of AR advertising in the specific context of …
A review of the cognitive and sensory cues impacting taste perceptions and consumption
Food has a daily impact on all consumers, requiring frequent evaluations and decisions pre‐
consumption, during, and post‐consumption. Given the number of consumer interactions …
consumption, during, and post‐consumption. Given the number of consumer interactions …
Information multidimensionality in online customer reviews
Online customer reviews, as customer experience sharing, contain multiple dimensions of
information that have rarely been systematically examined in prior research. Drawing from …
information that have rarely been systematically examined in prior research. Drawing from …
Sensory aspects of retailing: Theoretical and practical implications
D Biswas - Journal of Retailing, 2019 - Elsevier
Sensory elements are an important aspect of both offline and online retail stores and can
non-consciously influence consumer judgments and purchase behavior. In offline settings …
non-consciously influence consumer judgments and purchase behavior. In offline settings …
A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions
Visual elements of packaging design serve as a powerful, cost-efficient tool for
manufacturers and retailers alike to communicate sensory features of the product to …
manufacturers and retailers alike to communicate sensory features of the product to …
Understanding How Product Reviews on YouTube Affect Consumers' Purchase Behaviors in Indonesia: An Exploration Using the Stimulus‐Organism‐Response …
TY Huang, WK Chen, CW Chen… - Human Behavior and …, 2022 - Wiley Online Library
Product reviews on YouTube have become highly beneficial to consumers' decision‐
making, as they can help consumers judge and experience products before making …
making, as they can help consumers judge and experience products before making …
Curvy digital marketing designs: virtual elements with rounded shapes enhance online click-through rates
With the growing prevalence of digital platforms for online shopping, advertising, and
marketing activities in general, it is imperative to better understand how designs of virtual …
marketing activities in general, it is imperative to better understand how designs of virtual …
The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction
An increasingly competitive retail landscape, new technological innovations, and evolving
consumer needs present challenges and opportunities for physical stores. To maintain a …
consumer needs present challenges and opportunities for physical stores. To maintain a …
Effects of sequential sensory cues on food taste perception: cross‐modal interplay between visual and olfactory stimuli
D Biswas, LI Labrecque… - Journal of Consumer …, 2021 - Wiley Online Library
Sensory cues are often encountered sequentially (rather than simultaneously) in retailing,
food packaging, and other consumption contexts. While prior studies on effects of sensory …
food packaging, and other consumption contexts. While prior studies on effects of sensory …