As augmented reality (AR) has been increasingly adopted by various industries as a
marketing tool, tourism practitioners have come to recognize its promising potential in …

This article contributes to the conceptual debate on tourist experiences. The article offers an
overview of the developments within the field of consumer or consumption experience with …

Facilitated by emerging technologies, the immersive digital museum reflects disruptive
innovation in today's tourism experience and offers a multidimensional experience different …

This research examines and compares the experiences of visitors (N= 534) to three different
Christian religious heritage sites: Canterbury Cathedral, the Shrine of Our Lady of …

Sustainable tourism research has attracted wide interest from scholars and practitioners.
While several heritage sites are mandated to provide optimum visitor satisfaction with …

Purpose This research aims to investigate whether emotions can be considered as a
suitable variable to segment visitors at a museum. Furthermore, it seeks to analyse whether …

The concept of the tourism product has been rooted in the minds of industry professionals as
the industry has rapidly developed. Yet research into the tourism product and its constitution …

Dark Tourism, including visitation to places such as murder sites, battlefields and cemeteries
is a growing phenomenon, as well as an emergent area of scholarly interest. Despite this …

This chapter reviews the history, disciplinary approaches, types and theoretical models of
tourism experience. Here we apply a similar approach to that used in Chapter 1, but focus …

Virtual reality technology has been widely applied in the tourism industry, but the literature
examining the relationship between the virtual tourism experience and cultural …