Social interactions can trigger emotional contagion between individuals resulting in
behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Nowadays, most shoppers use e-business online platforms. However, consumer behaviors
need to be studied in terms of satisfaction and the intention to purchase and re-purchase …

Purpose The paper aims to examine the moderating role of both the perceived value and
perceived trust in the relationship between the ease of use, perceived risk, perceived …

With the exponential growth of smartphone applications (apps), companies have embraced
the new concept of platform service supply chain (PSSC). The food industry in particular has …

Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …

Marketers increasingly integrate social commerce into their business activities and
encourage users to share brand-related content. The present research investigates the role …

Companies are increasingly relying on influencer marketing as a relevant pillar of their
marketing communication strategy. It is therefore of vital importance to practitioners to …

Despite the advancement in neuroimaging tools, studies about using neuroimaging tools to
study the impact of advertising on brain regions and processes are scant and remain …

Consumers often share product-related content (eg, advertising), and highly shared
advertising has a huge impact on consumer behavior. Despite its apparent effectiveness …