Digital fashion: A systematic literature review. A perspective on marketing and communication
Research in the overlapping area between Fashion and Information and Communication
Technologies–hereafter referred to as “Digital Fashion”–is growing and attracting the …
Technologies–hereafter referred to as “Digital Fashion”–is growing and attracting the …
From Fashion Brand to Artwork: Divergent Thinking, Copyright Law, and Branding
M Jankowska, B Sorokowska - Laws, 2023 - mdpi.com
The purpose of this study is to explore the interaction between copyright, branding,
marketing, and heritage protection with regard to a fashion brand. The authors use analytical …
marketing, and heritage protection with regard to a fashion brand. The authors use analytical …
[HTML][HTML] Социокультурные особенности потребительского поведения японской молодежи: от традиционной парадигмы к современным трендам
ВС Морозова, ВА Реунова - Японские исследования, 2023 - cyberleninka.ru
В данной статье проанализирован ряд социокультурных аспектов, оказывающих
влияние на формирование, развитие и динамику потребительского поведения …
влияние на формирование, развитие и динамику потребительского поведения …