Based on the Theory of Planned Behavior (hereafter TPB), this study aimed to empirically
examine the influence of attitudes, subjective norms, and perceived behavioral control on …

E-commerce retail has been on an exponential growth since late-1990s and now with
COVID-19 crisis it is more popular and prevalent than ever before. But failures during the e …

Images are frequently used in online reviews, yet little research explores the effects that
images have on online consumer behavior. This two-study investigation examines the …

The COVID-19 pandemic has severely impacted the tourism and hospitality industries
worldwide. Tourism destination marketing has been an heated focus in tourism and …

Since the twenty-first century, the Internet of Things technology has developed rapidly, and
its impact on China's economy and society is far-reaching, and its significance is also far …

Los portales de compraventa de trabajos académicos se han convertido en una suerte de
colaboradores necesarios en las prácticas deshonestas del alumnado universitario a nivel …

Advertising creativity is the product of creative activities in modern advertising operations,
and it is an extremely effective and creative way of communicating advertising information. A …

Las adicciones y los trastornos de la alimentación constituyen uno de los principales
problemas de salud en la sociedad contemporánea al que se destinan gran cantidad de …

With the rapid development of science and technology, the college music big data
management system also needs a computer‐aided data model for optimization. In order to …

Budget constrained sponsored search advertisers must decide how to allocate their
advertisement budget across ad campaigns and individual keywords. In this paper, a …