Augmented reality presents numerous opportunities and challenges for marketers to enrich
the retail shopping experience. Although the technology is well established, practical …

This paper reviews the past 30 years' worth of extant literature on customer-to-customer
(C2C) interaction during on-site encounters. Based on a systematic literature review of 145 …

Purpose Despite multiple studies of customer delight in various service industries, limited
research exists in the hedonically driven theme park context. The purpose of this paper is to …

The increase in the audience of the Internet caused the owners of goods and service
providers to think about marketing on the Internet, and one of the most important of them is …

Although neglected in previous studies, tourist-to-tourist interaction (TTI) is a core part of
festival experience. It is widely acknowledged that interactions between tourists significantly …

This article develops a conceptual model of self-service technology (SST) evaluations on
customer-centric (loyalty, trust, and word of mouth) and firm-centric (profitability and …

The fan experience, a fast growing sub-culture at comic conventions, has yet to be
considered in tourism literature. Integrating research on expectancy violations theory, social …

This research investigates brand engagement in self-concept (BESC) and its manifestation
on how customers gather, give, and exchange information about a set of brands integral to …

This study aims at testing word-of-mouth (WOM) by mediating positive and negative
perceptions of purchase intention on low-cost carriers (LCC) flights in Indonesia. One of the …

This study explores the importance of psychographic characteristics as potential
segmentation bases in the higher education sector. In particular, we develop a taxonomy of …