Dalam banyak kegiatan pemasaran termasuk pada bisnis makanan cepat saji, kepuasan
pelanggan adalah faktor penting bagi keberhasilan bisnis tersebut dan memiliki …

The aim of this research was to examine the parallel mediating effect of social media and
relationship quality between relationship marketing and customer loyalty. A series of …

This research aimed to analyze the effect of brand image and price fairness on Wardah
brand customer loyalty with customer satisfaction as an intervening variable. The data used …

This study aims to examine customer retention (CR) from the aspect of customer satisfaction
with customer relationship management (CRM), service quality and marketing relations …

This study aims to identify whether the influence of experience quality, price fairness, and
sales promotion on continuous usage intention is mediated by customer perceived value …

Gelişen teknoloji, üretim ve tüketim döngüsü incelendiğinde yirminci yüzyılın sonlarına
doğru müşteri odaklı bir yaklaşım benimsendiği görülmektedir. Bu süreçte müşterilerin …

Berangkat dari fenomena terkait kebijakan relaksasi oleh Bank Indonesia terkait penerapan
biaya merchant discount rate 0, 7% tiap transaksi pembayaran melalui Quick Response …

Destination loyalty has gained prominence because of the growing competition among
tourist destinations. This study aims to test the influence of destination experiences …

This chapter investigates integrating sustainability principles into marketing strategies,
transforming the 4Ps (product, price, promotion, place) into the sustainable framework of the …

The global economy is witnessing the massive influx of Chinese products across the global
market. Nigeria in particular, is one of the countries that have a strong trade relationship with …