Creativity helps marketers better address customer needs, competitive actions, and
challenges of an unpredictable environment. However, marketing academics have been …

Driven by rapid advances in digital technology, virtual reality environments (VREs) have
emerged as a new collaborative design tool. In this study, we present an experimental …

Abstract Design is not a simple task; it requires the participation and collaboration of various
value chain members. In this study, a selection of papers focusing on design collaboration in …

Whilst collaboration from the branding and marketing perspective for the fashion industry is
well documented, little is known about the knowledge collaboration (KC) of fashion …

Whereas the need to optimize and coordinate digital marketing communications across
multiple channels has been given much attention in recent decades, its integration with …

In the wake of accelerated globalization, the fashion industry has transcended regional
confines, evolving into a notably internationalized domain. This investigation delves into the …

The cosmetic industry, driven by innovation, constantly seeks safer, more effective, and
sustainable products. However, regulatory hurdles often impede the introduction of …

Abstract Sentralitas Merek Menjadi Pusat Kehidupan Konsumen. Suatu merek dapat
menjadi pusat kehidupan konsumen. Sejauh mana suatu merek mempunyai tempat sentral …

Star-Crossed Luxury Page 1 Word Count: 19442 Supervisor: Javier Cenamor Examiner: Burak
Tunca Star-Crossed Luxury A quantitative study on the relationship between Perceived Brand …

Purpose-This paper examines customers' perception on intra-industry and inter-industry
alliance, then compares customer purchasing attitude towards alliance product according to …