Beneath the colorness skies: Does weather influence consumer color preference?
Y Chu, H Wang, C Liu - Journal of Retailing and Consumer Services, 2025 - Elsevier
Understanding consumer preference is crucial for optimizing inventory management and
enhancing consumer satisfaction. While previous research has explored various …
enhancing consumer satisfaction. While previous research has explored various …
Unique or mainstream? exploring the impact mechanism of destination virtual endorsers' apparel on tourist favorability
Z Shan, X Jin, H Wei, W Liu - Current Issues in Tourism, 2025 - Taylor & Francis
This study aims to investigate the mechanism through which the apparel of virtual endorsers
influences tourists' favorability towards a destination. Drawing on symbolic interactionism …
influences tourists' favorability towards a destination. Drawing on symbolic interactionism …
PENINGKATAN PROFITABILITAS USAHA MELALUI PRODUCT BRANDING DAN DIVERSIFIKASI OLAHAN PISANG KEPOK BAGI PKK KALURAHAN SEMANU …
Pengabdian masyarakat ini bertujuan untuk meningkatkan profitabilitas usaha anggota PKK
Kalurahan Semanu, Gunung Kidul, melalui pelatihan product branding dan diversifikasi …
Kalurahan Semanu, Gunung Kidul, melalui pelatihan product branding dan diversifikasi …
Testing the Serially Mediating Role of Consumer, Perceived Product and Brand Innovativeness in Services
MY Akay, A Kıymalıoğlu - Eskişehir Osmangazi Üniversitesi İktisadi ve İdari … - dergipark.org.tr
The purpose of the study is to investigate the serially mediating role of consumer, perceived
product and brand innovativeness between product type (goods vs services) and consumer …
product and brand innovativeness between product type (goods vs services) and consumer …