A review on customer segmentation methods for personalized customer targeting in e-commerce use cases

M Alves Gomes, T Meisen - Information Systems and e-Business …, 2023 - Springer
The importance of customer-oriented marketing has increased for companies in recent
decades. With the advent of one-customer strategies, especially in e-commerce, traditional …

Transactional data-based customer segmentation applying CRISP-DM methodology: A systematic review

S Peker, Ö Kart - Journal of Data, Information and Management, 2023 - Springer
In recent years, as digital transformation picked up stream, the volume of customer
transactional data that become available to companies has increased. By making use of …

RETRACTED ARTICLE: Sentiment analysis of student feedback using multi-head attention fusion model of word and context embedding for LSTM

K Sangeetha, D Prabha - Journal of Ambient Intelligence and Humanized …, 2021 - Springer
Classroom teaching becomes viable and efficient based on increase in participation of the
student. This can be made possible by taking needed measure by finding the emotions of …

[PDF][PDF] Enhanced long short-term memory (ELSTM) model for sentiment analysis.

D Tiwari, B Nagpal - Int. Arab J. Inf. Technol., 2021 - ccis2k.org
Sentiment analysis is used to embed an extensive collection of reviews and predicts
people's opinion towards a particular topic, which is helpful for decision-makers. Machine …

Mining Positive Relevance Feedback to Determine User Information Needs

A Algarni - Arabian Journal for Science and Engineering, 2014 - Springer
It is a big challenge to guarantee the quality of discovered relevance features in text
documents for describing user preferences because of the large number of terms, patterns …

[图书][B] Towards a Better Understanding of Customer Lifetime Value and Over-Indebtedness

C Juma - 2014 - search.proquest.com
Companies around the world have collected enormous amounts of data at the customer
level, and are using different methodologies to understand their customers' behaviour …