Football is big business, yet for most top clubs in Europe and particularly those in the
English Premier League, match day income is not the core part of their business. To improve …

Football is one of the world's most popular and commercialised sports. Along with
professional football's rapid and considerable growth since the early 1990s, and the media's …

Personal branding valuation and social media usage are new and empirically unexplored
areas of research. The aim of the presented study is to determine how social media …

In recent decades, with the development of economy, sports, and particularly football, have
received constant attention and have developed rapidly in China. The development and …

Football, as the most popular sport amongst other sports, is a household name in the world
and South Africa particularly. This study examines the use of marketing in improving …

Communication is a lot different today than it was 20 years ago. People today spend hours
on their social media where they receive the majority of the information about the world …

In this digital era, media is one of the strongest pillars of communication and has its powerful
influence on varied sectors, including sport. Sports is considered to be a divine as it makes …

Football, as the most popular sport amongst other sports, is a household name in the world
and South Africa particularly. This study examines the use of marketing in improving …