Experiential marketing and purchase intention of ecotourism experiences-Z-Generation case
S Nogueira, M Durão… - International …, 2024 - papers.academic-conferences.org
Consumers are more willing to invest in experiences with relaxation and stress reduction.
Tourism, a pivotal driver of the economy, and its associated activities hold significant …
Tourism, a pivotal driver of the economy, and its associated activities hold significant …
Explaining the pattern of using experiential marketing in building tourism dreams
O ZamanPour, L Andervazh… - International Journal of …, 2024 - ijnaa.semnan.ac.ir
The aim of the current research is to explain and investigate the pattern of using experiential
marketing in building tourism dreams. In terms of purpose, this research is applied, in terms …
marketing in building tourism dreams. In terms of purpose, this research is applied, in terms …
A influência do marketing experiencial na intenção de compra de experiências de ecoturismo
ACM Vieira - 2023 - search.proquest.com
A evolução da sociedade mudou as vidas dos consumidores e estes estão dispostos a
comprar experiências que permitam relaxar e reduzir a pressão. O turismo transformou-se …
comprar experiências que permitam relaxar e reduzir a pressão. O turismo transformou-se …