M Hutton, B Cappellini - Marketing theory, 2022 - journals.sagepub.com
This paper brings a critical awareness to the interrelations between epistemic injustice and knowledge hierarchies, through an insufficient attention to the Other as epistemically …
J Coffin, T Hill - Journal of Marketing Management, 2022 - Taylor & Francis
The most shameful moment came when computer science, marketing, design, and advertising, all the disciplines of communication, seized hold of the word concept itself and …
Research has shown that any individual consumer, regardless of membership in any particular class, may experience vulnerability in the marketplace. While studies have …
C Steadman - Journal of Marketing Management, 2023 - Taylor & Francis
Whilst there is nascent literature surrounding researcher vulnerability, little is known about how memories and anticipations can elicit researcher vulnerabilities, and vulnerable …
C Preece, P Rojas Gaviria - Journal of Marketing Management, 2024 - Taylor & Francis
ABSTRACT In responding to Craig Thompson's commentary, we argue that assemblage, contrary to how it has often been theorised in consumer research, is subject oriented …
P Rojas-Gaviria - Marketing Theory, 2021 - journals.sagepub.com
The notion of the identity project fosters a persistent emphasis on consumer goals and plans and has dominated many interpretations of consumers undergoing transformation. This …
JS Baker - Teaching and teacher education, 2021 - Elsevier
The COVID-19 pandemic has altered the educational landscape. This article offers the model, Crisis Theory with/in Teacher Education Programs (CT-TEP), which examines how …
H Downey - European Journal of Marketing, 2019 - emerald.com
Purpose Narrative accounts of subjective consumer experience are, in one form or another, an essential of qualitative market research. Ethnographic research and ethnographic poetry …