Is there a definition? Ruminating on poetic inquiry, strawberries and the continued growth of the field

A Vincent - Art/Research International: A …, 2018 - journals.library.ualberta.ca
Over the last ten years, Poetic Inquiry (PI) has proven itself as an emergent arts-based
research methodology. It has gained greater acceptance in the larger community of …

Epistemic in/justice: Towards 'other'ways of knowing

M Hutton, B Cappellini - Marketing theory, 2022 - journals.sagepub.com
This paper brings a critical awareness to the interrelations between epistemic injustice and
knowledge hierarchies, through an insufficient attention to the Other as epistemically …

Introduction to the special issue: presenting marketing differently

J Coffin, T Hill - Journal of Marketing Management, 2022 - Taylor & Francis
The most shameful moment came when computer science, marketing, design, and
advertising, all the disciplines of communication, seized hold of the word concept itself and …

Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys

NV Wünderlich, J Hogreve, IN Chowdhury… - Journal of Business …, 2020 - Elsevier
Research has shown that any individual consumer, regardless of membership in any
particular class, may experience vulnerability in the marketplace. While studies have …

Remembering and anticipating researcher vulnerability: An autoethnographic tale

C Steadman - Journal of Marketing Management, 2023 - Taylor & Francis
Whilst there is nascent literature surrounding researcher vulnerability, little is known about
how memories and anticipations can elicit researcher vulnerabilities, and vulnerable …

An ontology of consumers as distributed networks: A question of cause and effect

C Preece, P Rojas Gaviria - Journal of Marketing Management, 2024 - Taylor & Francis
ABSTRACT In responding to Craig Thompson's commentary, we argue that assemblage,
contrary to how it has often been theorised in consumer research, is subject oriented …

Poetizing to improve consumer representation

P Rojas-Gaviria - Marketing Theory, 2021 - journals.sagepub.com
The notion of the identity project fosters a persistent emphasis on consumer goals and plans
and has dominated many interpretations of consumers undergoing transformation. This …

Poetry and possible selves: Crisis theory with/in teacher education programs

JS Baker - Teaching and teacher education, 2021 - Elsevier
The COVID-19 pandemic has altered the educational landscape. This article offers the
model, Crisis Theory with/in Teacher Education Programs (CT-TEP), which examines how …

[图书][B] Gendered marketing

P Maclaran, A Chatzidakis - 2022 - books.google.com
Page 1 Pauline Maclaran Andreas Chatzidakis Gendered Marketing 3.95 GENDERED
MANAGEMENT EE Elgar 4.95 Page 2 Gendered Marketing Page 3 GENDERED …

Elucidating ethnographic expressions: Progressing ethnographic poetics of vulnerability

H Downey - European Journal of Marketing, 2019 - emerald.com
Purpose Narrative accounts of subjective consumer experience are, in one form or another,
an essential of qualitative market research. Ethnographic research and ethnographic poetry …