This study adopted the Cognitive Dissonance Theory (CDT) to investigate the effects of
internal and external factors on consumers' shopping behaviour, as well as to explore how …

Reshaping has become a key phenomenon in all the spheres of business. The market,
marketing strategies and market structure were simple to understand. With growing …

Purpose: To study and identify the significance of six particular internal and external factors
that influence impulsive consumerism in Malaysia. These factors are the external factors …

This paper presents a study conducted to identify the impact of visual merchandising
elements, on consumer buying behaviour, to identify the most appealing visual …

Tujuan dari penelitian ini adalah untuk meambahkan variabel online visual merchandising
ke dalam Technology Acceptance Model (TAM) oleh Davis (1989) dan menguji apakah …

Objective In marketing, in particular clothing marketing, the visual tool of the mannequin
plays an important role in attracting the customers' attention as a part of the store window …

The study was focused on assessing the consumers' impulse buying behaviors as to the
relationship to visual merchandising. According to Foroughi et al.(2013), one of the many …

This paper aims to investigate the relationship between impulsive buying behaviour by
Croatian consumers and visual merchandising. Based on previous research, the …

India's overall retail sector is expected to increase at an unprecedented Compound annual
Growth Rate (CA GR) ofl Oper cent by the year 202 5from US $672 billion in 2017. The …

Visual merchandising is recognized as a marketing communication tool used by retailers to
communicate the store or company's fashion value and quality image to prospective …