A digital transformation approach in hospitality and tourism research
Purpose Because of the COVID-19, the digital transformation of global hospitality and
tourism speeds up. This paper aims to provide comprehensive frame of the digital …
tourism speeds up. This paper aims to provide comprehensive frame of the digital …
Gamification and online consumer decisions: Is the game over?
Consumption can be more than just a necessity; it can become a leisure activity. With the
emergence of e-commerce and social media, products and services are just one click away; …
emergence of e-commerce and social media, products and services are just one click away; …
[HTML][HTML] Enhancing user engagement: The role of gamification in mobile apps
Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …
with their mobile apps. However, more research into the mechanisms that facilitate user …
Technological disruptions in services: lessons from tourism and hospitality
Purpose Technological disruptions such as the Internet of Things and autonomous devices,
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …
The impact of gamification adoption intention on brand awareness and loyalty in tourism: The mediating effect of customer engagement
M Abou-Shouk, M Soliman - Journal of Destination Marketing & …, 2021 - Elsevier
Gamification has been used by tourism organisations for marketing purposes to reinforce
customer engagement and to achieve brand awareness and loyalty. The current study …
customer engagement and to achieve brand awareness and loyalty. The current study …
Customer experience challenges: bringing together digital, physical and social realms
Purpose The purpose of this paper is to explore innovations in customer experience at the
intersection of the digital, physical and social realms. It explicitly considers experiences …
intersection of the digital, physical and social realms. It explicitly considers experiences …
[HTML][HTML] Does gamification affect brand engagement and equity? A study in online brand communities
Gamification has become a popular technique in marketing. Many companies believe that
gamification can potentially increase the engagement, awareness and loyalty of consumers …
gamification can potentially increase the engagement, awareness and loyalty of consumers …
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory
Purpose This paper aims to investigate how banking websites can activate customer
engagement (CE) to consequently enhance customer trust and retention …
engagement (CE) to consequently enhance customer trust and retention …
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …
has proliferated in recent years. In parallel, the macro-foundational theory of service …
Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty
This study investigates whether and how gamification in loyalty programs (ie, gamified
loyalty programs) impacts consumer loyalty toward loyalty programs and behavioral …
loyalty programs) impacts consumer loyalty toward loyalty programs and behavioral …