One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

Fear appeals are a polarizing issue, with proponents confident in their efficacy and
opponents confident that they backfire. We present the results of a comprehensive meta …

People are exposed to persuasive communication across many different contexts:
Governments, companies, and political parties use persuasive appeals to encourage people …

Matching the language or content of a message to the psychological profile of its recipient
(known as “personalized persuasion”) is widely considered to be one of the most effective …

Attitudes have been a central topic in social psychology from its early beginnings. But what
exactly are attitudes, where do they come from, and how can they be modified? The overall …

Persuasive messages are more effective when they are custom-tailored to reflect the
interests and concerns of the intended audience. Much of the message-framing literature …

How does the monetary value of customer purchases vary by customer preference for
purchase channels (eg, traditional, electronic, multichannel) and product category? The …

People approach pleasure and avoid pain. To discover the true nature of approach–
avoidance motivation, psychologists need to move beyond this hedonic principle to the …

This article addresses the multiple ways in which emotions can influence attitudes and
persuasion via primary and secondary (meta-) cognition. Using the elaboration likelihood …

Manufacturers and online retailers are readily availing themselves of new technologies to
present their merchandise using a variety of formats, including static (still image) and …