Background Prescription drugs constitute the primary source of revenue for the
pharmaceutical industry. Most pharmaceutical companies commit a great deal of time and …

Purpose The purpose of this paper is to examine reported literature on the influence of
medical representatives (MRs) and other promotional tools on drug prescribing behaviour …

Background Exploring the effect of different marketing mix strategies on physicians'
prescribing practices is important due to its positive effect on the management of patients' …

This research aims to identify the most prevalent and impactful sales promotion tools used
by pharmaceutical companies on consumers' purchasing decisions at community …

This research focuses on the marketing promotional tools used by pharmaceutical
companies in India and how doctors respond to all these marketing strategies in terms of …

Purpose: Aims to determine the most effective promotional tools putatively influencing
physicians' prescription behavior by examining five commonly-used promotional tools: sales …

Purpose The purpose of this paper is to investigate the influence of direct-to-physician
promotion on physicians' prescription behaviour. There were very few studies which have …

Objective Interaction between physicians and medical representatives (MR) is an area of
controversy, which discussed heavily in the literature. However, the perspectives of …

Özet Sağlık harcamaları içinde ilaç harcamalarının önemli bir yer tutması, hekimin tedavide
kilit durumda esas belirleyici olması ilaç firmaları ve sağlık politika yapıcılarının hekimlere …

In this study, previous studied were investigated and the factors affecting the physicians'
choice of medication was tried to be determined. Kahramanmaraş Sütçü İmam University …